MAKE. CONTENT. WORK.

CELUMIUM 2021 SUMMER EDITION

CELUMIUM 2021 SUMMER Edition beginnt in

09.02.2021

EINE 360°-SICHT AUF PRODUKTBEZOGENE INHALTE

Mit echten Erfahrungsberichten, von Transa Backpacking GmbHBAHAG AG oder LIXIL EMENA, Experten Keynotes von  Markus Petzl und Prof. Dr. Rainer Fuchs Workshops und Know-how Sessions dreht sich auf der Konferenz alles um visuelle Produktinhalte und wie man eindringliche digitale Erlebnisse schafft, mit denen man sich von seinen Mitbewerbern abhebt.

Das CELUMIUM bringt gleichgesinnte Akteure aus den Bereichen Content Marketing, Demand Generation und Omnichannel-Sales zusammen, um die Bedeutung von digitalen Inhalten in der Buyer Journey zu verstehen und zu fördern.

Ein spezieller Programmpunkt sind die neuen CELUMIUM Horizon Sessions, exklusive C-Level Sessions für eine begrenzte Anzahl von Teilnehmern vor Ort.  Michael J. Kräftner gibt Einblicke und diskutiert zu strategischen Themen wie dem neuen Normal, maßgeschneiderten digitalen Inhalten, digitalen Zwillingen, der Entschlüsselung von Blended Commerce und immersiven Produkterlebnissen.

Das CELUMIUM wird dich inspirieren, weiterbilden und mit anderen CELUM-Anwendern und Marketingexperten vernetzen und dir helfen, dein Unternehmen zu transformieren.

Das CELUMIUM ist ideal für:
  • C-Level und VPs
  • Senior-Level-Marketer
  • Produktmanager
  • Führungskräfte aus dem Bereich Marketing Tech
  • digitale Strategen
  • Brandmanager
  • Content-Strategen und Content-Marketer
  • Führungskräfte aus Handel und E-Commerce
  • CELUM-Anwender und Nicht-Anwender

Melde dich jetzt an und sichere dir einen der begrenzten Plätze!

Freue dich auf die  CELUMIUM 2021 SUMMER Edition!

Lass' uns gemeinsam ein paar Tage intensiven Wissenstransfers, Erfahrungsaustauschs und Networkings verbringen - endlich wieder vor Ort in Linz, und zwar vom 2. bis 3. September 2021!

 

SUMMER Edition 1.-3. September in Linz

Die Hybrid-Veranstaltung besteht aus einer Produktmarketingkonferenz, den CELUM HORIZON Sessions, einem Networking-Sommerfest, Deep-Dive CELUM Masterclasses und dem CELUM Usergroup Meeting.

Das CELUMIUM findet sowohl am CELUM Campus in Linz als auch online von Mittwoch, 1. September (User Group Meeting), bis Freitag, 3. September 2021, statt.

 

Die Konferenzsprache ist Englisch!

MEET SAFE

Mit einem Sicherheitskonzept, das die gesetzlichen Hygienevorschriften und Abstandsregeln einhält, und viel frischer Luft sorgen wir dafür, dass dein CELUMIUM Besuch so sicher, entspannt und vor allem erfolgreich wie möglich verläuft.

Die CELUMIUM SUMMER Edition ist eine Hybrid-Veranstaltung, damit auch diejenigen Gäste, die noch nicht anreisen dürfen, an der Konferenz und den Masterclasses teilnehmen können.

Wir werden die Vorträge auf der Hauptbühne und die Masterclasses live streamen, die CELUM HORIZON Sessions sind reine Vor-Ort-Sessions.

3-G-Regel

Um an der Veranstaltung teilzunehmen, müssen alle Gäste das digitale COVID-Zertifikat der EU oder ein anderes offizielles Dokument vorlegen, das belegt, dass sie entweder

  • gegen COVID-19 geimpft wurden,

  • ein negatives Testergebnis erhalten haben oder

  • von COVID-19 genesen sind.

Es werden auch Selbsttests vor Ort verfügbar sein.

Sollte sich die Situation wieder ändern und ein Vorort-Termin doch nicht möglich sein, findet das CELUMIUM als rein digitale Veranstaltung statt.

CELUMIUM Überblick

Konferenz, CELUM Horizon und Party

Konferenz, "Horizon" & Summer Party am 2. September

Bei der SUMMER Edition des CELUMIUM 2021 dreht sich alles um Content. Die Konferenz auf dem CELUM Campus wird einen 360°-Blick auf produktbezogene Inhalte bieten. Exklusive CELUM Horizon Sessions bieten strategische Ein- und Ausblicke. Um das CELUMIUM zu feiern, laden wir dich zu unserer "Summer Party" ein. Freue dich auf einen Abend voller Spaß und leckerem Essen und Trinken mit alten und neuen Freunden in entspannter Atmosphäre.

Masterclasses

Masterclasses am 3. September

Die beliebten Masterclasses runden die SUMMER Edition im September ab. In den "Deep-Dive-Sessions" zu den CELUM-Produkten erhältst du einen praxisnahen Einblick in neue Produktdetails und Features. Sei dabei und besuche uns am CELUM Campus in Linz.

CELUM Usergroup

CELUM Usergroup am 1. September

Im Rahmen des CELUMIUM 2021 finden das 8. CUG-Treffen und die Generalversammlung 2021 (nur für Mitglieder) am Mittwoch, 1. September 2021, von 16 - 19 Uhr statt.

ANREISE NACH LINZ

Linz ist die Hauptstadt des Bundeslandes Oberösterreich und liegt eingebettet in eine wunderschöne Naturlandschaft an den Ufern der Donau.

Linz ist eine Stadt der Kultur, der Industrie und der Natur, Kulturhauptstadt Europas 2009 und UNESCO City of Media Arts. Die Stadt ist ideal gelegen und mit allen Verkehrsmitteln schnell und einfach zu erreichen:

HOTELUNTERKUNFT

Wir empfehlen folgende Hotels in Linz:

Von diesen Hotels stellen wir Ihnen einen Shuttle-Service zur Verfügung, der Sie am Morgen von Ihrem Hotel zum CELUM Campus und nach der Veranstaltung zurück zu Ihrem Hotel bringt.


HOTEL PICK-UP ZEITEN am 02.09.2021 


08:30 Uhr - Courtyard Marriott Linz
08:40 Uhr - Hauptplatz 3-5, Bushaltestelle Linie 192
08:50 Uhr - Hotel am Domplatz
09:00 Uhr - Hotel Ibis Styles Linz
09:00 Uhr - spinnerei designhotel Linz

Der Bus wartet zur angegebenen Zeit vor dem Hotel.

Für Gäste, die nicht in einem der oben genannten Hotels untergebracht sind, wartet der Bus zur angegebenen Zeit an der Bushaltestelle der Linie 192 am Linzer Hauptplatz. 

Bitte seien Sie pünktlich, da der Bus nicht länger als 2 Minuten warten wird, um den Fahrplan einzuhalten.

 

DETAILLIERTE ANREISE INFORMATIONEN

CELUMIUM 2021 SUMMER Edition

Vortragende

Anna-Patterson_800x800px

Anna Patterson

Presenter and Marketing Manager, is originally from Chicago, USA
Markus-Petzl-2021_800px-Profilbild photocredit: Philipp Horak

Markus Petzl

Gründer und Managing Partner, disruptive - beyond your strategy
Transa_Michael-Meier_800px

Michael Meier

Head of IT, Transa Backpacking
Markus_Hartmann_Bauhaus_800x800pxl

Markus Hartmann

Product Owner – Team Assets, BAHAG AG
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Prof. Dr. Rainer Fuchs

Head Product Management Center, Zürich University of Applied Sciences (ZHAW)
Alexander_Karst_Bilbeschaffer_800x800_web

Alexander Karst

Geschäftsführer, Die Bildbeschaffer
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Horst Huber

Gründer & CEO, Werk II und Priint Group
Oliver Hauser_DAM United

Oliver Häuser

Board of Directors, DAM United
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Michael J. Kräftner

Gründer & CEO, CELUM
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Peter Lehre

Digital Strategy Consultant, CELUM
Samuel-Siegfried_Frontify_500x500px

Samuel Siegfried

Partnership Lead, Frontify
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Jörn Stengel

Teamleiter Development, comspace
Patrick-Stephan_novomind_1

Patrick Stephan

Senior Sales Executive, novomind AG
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Reinhard Eisl

Chief Product Officer, CELUM
Daniel Gussner

Daniel Gussner

Team Lead Account Management, CELUM
Melanie-Schedl_1_800px

Melanie Schedl

Product Manager, CELUM
Georg Payreder_CELUM_878x878px

Georg Payreder

Team Lead Technical Sales, CELUM
Florian-Hiegelsberger_800x800px

Florian Hiegelsberger

Technical Sales Specialist, CELUM

Agenda

09:00 - 10:00

Doors open & Registration CELUMIUM SUMMER EDITION

Doors open at 9 am, please register at the CELUM Welcome Desk.

09:00 - 10:00

Welcome Reception

Join us right at the heart of CELUM - the CELUM Campus in Linz. Enjoy a late breakfast before the CELUMIUM SUMMER Edition kicks off.

10:00 - 10:05

Conference Opening

Speaker: Anna Petterson, Moderator
10:05 - 10:50

Make. Content. Work.

Perfect product experiences are built with perfect product content – at any point in the customer journey. While this sounds great it means that organizations must establish a content supply chain, true content logistics from creation to routing to the actual touchpoints. This is only possible by moving away from traditional DAM or Content Management Practices and establish something truly new. So, this will be quite challenging for most organizations. We firmly believe that only those brands, that shift their tactics with the changing landscape and start creating immersive digital product experiences will come out on top in the long run! Join me on a brief but inspiring journey to explore how product experiences can and will be managed and how to fully utilize your marketing content across all digital touchpoints.

Speaker: Michael J. Kräftner, CELUM
10:50 - 11:35

Value creation by leveraging product related data and assets

Product related data is a real digital asset to create value for suppliers and dealers. What are the prerequisites for successful product information management? Prof. Dr. Rainer Fuchs reveals the most relevant benefits of PIM systems and how they can be quantified. Following the short interview, Michael Meier shows how Transa Backpacking works with this data in everyday life and how ERP, PIM, DAM and E-Commerce are connected to deliver the best results for the company.

Speaker: Prof. Dr. Rainer Fuchs (ZHAW) and Michael Meier (Transa Backpacking)
11:35 - 12:15

Disruptive Innovation in Challenging Times

Markus Petzl, one of the most wanted consultants for disruptive change in the German speaking countries, refreshingly combines cheekiness with competence and disruption with strategy. As founder of the strategy consultancy ”disruptive - beyond your strategy” he supports companies in new exponential times. In this keynote he will show how to make the crisis your disruptive opportunity!

Speaker: Markus Petzl, disruptive - beyond your strategy
12:15 - 12:30

Elevator Pitches #1

Content delivered fast by our partners

Speaker: Sebastian Hardung, Meike Keller, Stephan Franke, Thorsten Sifferlien, Marc Feidner, Oliver Häuser
12:30 - 14:00

Networking Lunch

14:00 - 14:30

Future.Content.Work.

How will our view of content change in a digitalized world? Our view of content has changed permanently over the last few decades. In addition to traditional content editing, new aspects have been added, such as user-generated content or content creation through Artificial Intelligence. What are the future requirements for content? In his keynote Horst Huber will take a look back, review the current situation and provide an outlook.

Speaker: Horst Huber, Werk II

CELUM HORIZON "The new normal - how tailored digital content is everywhere now"

Whether at home or in store, digital content is not only gaining importance by the day, it is also becoming increasingly personalized in almost any industry. One size fits all is a thing of the past, long live customization! But how do you tailor different types of content to individual consumers, based on their personal data available to you? In this exclusive session with imited seats available, Michael Kräftner will share his extensive knowledge on “customer-content-fit” and how to best utilize customer data and apply the findings to your content strategy.

Speaker: Michael J. Kräftner, CELUM
14:30 - 15:00

One. DAM. - Efficiently maintain and provide media assets for BAUHAUS online shops globally with CELUM

This session will illustrate how CELUM supports BAUHAUS in efficiently processing media assets from initial import to final delivery. By implementing defined asset flows and interfaces to systems and service partners, we aim for one maintainable and consistent asset data pool as solid base for creating a richer visual experience.

Speaker: Markus Hartmann, BAHAG AG / BAUHAUS

CELUM HORIZON "The new normal - how tailored digital content is everywhere now"

Speaker: Michael J. Kräftner, CEO CELUM
15:00 - 15:20

Elevator Pitches #2

Content delivered fast by our partners

Speaker: Andreas Michalski, Jens Finkbeiner, Stefan Metzger, Philipp Böhner, Florian Geisberger, Peter Flory, Klaus Pieper
15:20 - 15:50

Coffee Break

15:50 - 16:25

Journey to a global Marketing & Distribution Hub

How CELUM DAM evolved from a media database to a global Content Hub at GROHE.

Speaker: Oliver Häuser, DAM United

CELUM HORIZON "Decoding blended commerce – the importance of digital twins and immersive product experiences"

Retail 4.0, a new era of shopping is emerging as we speak. The lines between physical stores and e-commerce are becoming increasingly blurry and brands need to step up their game to live up to customer demands. Experience is everything and ensuring consistency, relevancy and top-notch quality is not an easy task. Michael Kräftner talks about the importance of VR and augmented reality for creating new revenue streams and how shopping assistants, multichannel coupons, voice activated ordering, self-check outs options, and virtual dressing rooms can lead to immersive product experiences that amaze beyond imagination.

Speaker: Michael J. Kräftner
16:25 - 17:00

Content. Work. Done. - Filling your CELUM with great stuff from everywhere.

A knowledge session on how to source and handle licensed content. Picture agencies, free stock, user generated, pictures and footage from partners or photographers – no content without a license! Topics like how to research, how to pick the really USEable content, pitfalls in licensing content, e. g. for Social Media – Alex Karst will raise some flags and show how ‘helpers’ like “Die Bildbeschaffer” can fill your CELUM with researched and licensed content.

Speaker: Alexander Karst, Die Bildbeschaffer

CELUM HORIZON "Decoding blended commerce – the importance of digital twins and immersive product experiences"

Speaker: Michael J. Kräftner
17:00 - 17:30

Content & the Experience “Endgame”

Why is “the sale” the key moment of customer experience? How close are product experience and the actual triggering moment when making a purchase or turning into a fan? Without content, there cannot be customer or product experience. Let’s take a deep dive at customer journey including content mapping, content ops, your digital business strategy - and some interesting industry examples!

Speaker: Peter Lehre, CELUM
17:30 - 17:45

CELUMIUM Wrap up

18:00 - 00:00

CELUMIUM Summer Party

Join our SUMMER PARTY for an evening of fun and delicious food and drinks. Enjoy a mouth-watering dinner and chat with old and new friends in an relaxed atmosphere – all off course in accordance with our hygiene concept.

10:00 - 11:00

Doors open - MASTERCLASSES

Please register at the CELUM Campus Welcome Desk

11:00 - 12:00

Frontify and CELUM - How Brand and Content really works better together - and how you will benefit.

In this masterclass, we’ll deep dive into the bigger brand management picture and give you tactical insights into building a powerful toolstack. Discover the exclusive partnership of Frontify and CELUM and find out: How these two tools are integrating with each other to increase efficiency and create one single source of truth. How to empower all your employees and external partners to deliver a consistent brand – everywhere. How to setup the suite of tools, such as a brand guidelines and portals or digital and print templates.

Speaker: Samuel Siegfried (Frontify) und Melanie Schedl (CELUM)

How to modernize your DAM

As with almost any software, development in the DAM sector accelerates from year to year. The version you may have installed as state-of-the-art 3 years ago is almost an old-timer today. How do you combine an always up-to-date philosophy with a deeply integrated system, what are the advantages of running your DAM in a public cloud, and what hurdles might have to be overcome during a migration? Is it really just down to the tool? And how do your processes become part of the game? Last but not least: what’s in for you when upgrading to the latest version of CELUM? Find out in our Masterclass: How to Modernize Your DAM

Speaker: Daniel Gussner und Reinhard Eisl, (beide CELUM)
12:00 - 13:00

NETWORKING LUNCH

13:00 - 14:30

CELUM and CMS - How to eliminate island solutions and achieve end-to-end business processes

Customers want to be approached by brands in a consistent manner. To answer that challenge, content-related systems need to be interacting company-wide – that is key to ensure smooth processes across different user interfaces. The seamless integration of CELUM DAM and CMS or DXP breaks down data silos and effectively prevents redundancies. Find out how you can optimize workflows and provide up-to-date content across channels with the close interlocking of DAM and CMS/DXP.

Speaker: Jörn Stengel (comspace) and Florian Hiegelsberger (CELUM)

CELUM and PIM - How valuable product content is used in the entire product lifecycle using CELUM and PIM

To create a successful customer journey, you need to effectively manage your product data, the foundation of your whole digital experience. In this Masterclass our experts will show you that by linking two powerful data systems such as PIM and DAM and by then letting them work as a tandem they create a powerful force that allows you to control the lifecycle of a product from inception, to marketing and directly to the consumer. Get a closer look at integrating PIM systems such as novomind iPIM, SAP CX or Akeneo into your CELUM and how to get the best results for your company’s success.

Speaker: Patrick Stephan (novomind) and Georg Payreder (CELUM)
14:30 - 15:00

Coffee Break

15:00 - 16:30

CELUM 360° view on content - Create, manage & route - how to cover your entire content lifecycle with one tool

Manage content end-to-end in one unified platform and fully utilize your marketing assets across all digital touchpoints. Collaborate in shared project spaces, review and approve your creative work, transform files into assets by adding metadata, manage everything in a powerful content hub, route into any system or channel and MAKE CONTENT WORK for your products.

Speaker: Michael J. Kräftner (CELUM)

Upgrade to Nova UI - all you need to know

The Nova UI is the new face of CELUM. Its modern, intuitive interface combined with all your favorite features offers the next level of user experience. In this masterclass session we introduce the heart and soul of Nova UI, show you how you can upgrade your CELUM with ease, and answer all your questions.

Speaker: Reinhard Eisl (CELUM)
15:55

LIVESTREAM - available on 1 September 2021. Please copy the Link underneath and paste into your browser.

https://us02web.zoom.us/meeting/register/tZItdOmorzkoGtzSKQkzZmL9Sjjc8k38ZMzK

16:00 - 16:15

Welcome and retrospective of 3 ½ years CELUM Usergroup

Anmeldung: https://celum-usergroup.org/#events

16:15 - 16:30

Short introduction: Dietmar Wiesinger, COO, and Martina Sennebogen, Head of Global Sales

16:30 - 17:45

Top-level Q&A

17:45 - 18:00

Break

18:00-19:30

General Assembly (members only)

Die Elevator Pitch

Sprecher

Meike-Keller-Portrait_800x800px

Meike Keller

Account Management, comspace
Philipp_Böhner_800px

Philipp Böhner

Sales Manager, brix
Hoerl-IM16194-Jens-Finkbeiner_800px

Jens Finkbeiner

CEO, hoerl Information Management
Marc-Feidner-Background_800px

Marc Feidner

Account Manager, Intentive
Peter Flory

Peter Flory

Director Sales & Marketing, InBetween
Stephan Fanke

Stephan Franke

Managing Director, communicode
Florian Geisberger_kolb digital

Florian Geisberger

Chief Customer Officer, kolb digital
Sebastian Hardung

Sebastian Hardung

Director of Alliances & Marketing, priint Group
Stefan_Metzger_800x800

Stefan Metzger

Managing Partner, KPS
Andreas-Michalski_CI-HUB

Andreas Michalski

Founder & CEO, CI HUB
Thorsten-Sifferlien_netcare

Thorsten Sifferlien

CEO, netcare Business Solutions
Klaus Pieper_Portaltech Reply

Klaus Pieper

Chief Virtual Ambassador
Ein herzliches Dankeschön an unsere Partner für ihre Unterstützung und ihr Vertrauen, gemeinsam Großes zu erreichen.

Unterstützt von den Besten

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DAM-United-gold

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microsoft@2x

brix@2x

communicode@2x

comspace@2x

hoerl@2x

intentive@2x

kps@2x

netcare@2x

CI-Hub-Logo-Sponsor-1

Enginiety

InBetween

JPard

Neteleven-1

Reply-PortalTech-1

Striped-Giraffe-Logo-Sponsor-1

Die CELUMIUM 2021 SUMMER Edition ist eine exklusive und kostenlose Konferenz für Marketer, Digital- und E-Commerce-Experten sowie Content Creators. CELUM verifiziert jede Anmeldung.

MELDE DICH JETZT zur CELUMIUM 2021 SUMMER EDITION AN

CELUMIUM SUMMER Edition Location

CELUM Campus

Address Passaustraße 26-28, 4030 Linz, Österreich
Email marketing@celum.com
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